Marketing Research Ethics: Researcher’s Obligations toward Human Subjects
AbstractThis paper addresses the growing concern over violation of research ethics in marketing, in particular rights of human subjects in fieldwork, notably the right to informed consent; right to...
View ArticleConsumer Rights Paradigm: Development of the Construct in the Jordanian Context
AbstractDue to the lack of empirical measures of consumer rights in developing countries in particular, this research aimed to tackle this issue in the context of Jordan. The research adopted a...
View Article
More Pages to Explore .....
